LaunchLand
LaunchLand
About

Pre-construction shouldn't be this hard to compare.

LaunchLand exists because the GTA's $30B+ pre-construction market still runs on PDFs, screenshots, and group chats. We're building the structured data layer underneath it.

Public beta — coverage expanding weekly.

Who it's for

Buyers comparing options. Agents pulling project data on demand. Builders who want their projects evaluated on actual merits, not just marketing spend.

Why it exists

No GTA platform structures pre-construction data uniformly. Decisions are slow, comparisons are unfair, and good projects get lost in noise.

Why builder-first

The data has to come from builders, accurately and willingly. We invest in the builder experience first so the buyer experience can be honest.

The roadmap

A staged build — credibility first, intelligence after.

  1. 01In progress

    Structured catalogue

    Onboard pilot builders. Standardize the project schema. Public catalogue with side-by-side compare.

  2. 02Q4 2026

    Trust & ranking

    Refine the 100-point LaunchLand score. Builder verification. Real-time price-list audit trail.

  3. 032027

    Lead orchestration

    Buyer/agent intent capture. Builder-side CRM hooks. Co-broke management for agents.

  4. 042027

    AI & analytics

    Natural-language project Q&A. Submarket benchmarking. Investor-grade portfolio analytics.

Trust score

How the 100-point score is calculated

Every project gets an overall trust score from 0 to 100, recomputed automatically whenever a builder updates project data. It's a weighted blend of four sub-scores:

Data completeness

30%

Share of key project fields filled in: address, neighbourhood, storeys, units, occupancy date, pricing, tagline, description, highlight, ≥3 amenities, and at least one floor plan.

Builder track record

30%

Years active × 6 + projects delivered × 4 (capped at 100), with a verified-builder bonus once approved on the platform.

Deposit friendliness

20%

Lower total deposit % before occupancy scores higher. A 20% total deposit scores 100; every 1% above that subtracts 2.5 points.

Price transparency

20%

Full price-from and price-to ranges plus per-floor-plan pricing on every plan. Partial pricing scales proportionally.

overall = 0.30 × completeness + 0.30 × builder_track + 0.20 × deposit_friendly + 0.20 × price_transparency

Scores recompute on every project, floor plan, deposit milestone, or builder profile change. Admins can trigger a full recalculation from the platform dashboard.

Builder vetting

How we vet builders

Every builder on LaunchLand clears the same five-step review before any project is published. We re-verify annually, and any change to corporate status, principals, or material project facts triggers a manual re-review.

  1. 01

    Corporate identity

    We confirm the legal entity via Ontario Business Registry, match HST/CRA numbers, and verify the principals against public filings.

  2. 02

    Track record

    Past projects, years active, units delivered, and occupancy history are sourced from public records and cross-referenced with builder-provided data.

  3. 03

    Tarion & licensing

    Active Tarion registration and HCRA licence status are checked for every builder; lapses or disciplinary actions block publishing.

  4. 04

    Project diligence

    For each listing, we review the disclosure statement, deposit schedule, price list, and floor plans before the project leaves pending status.

  5. 05

    Ongoing monitoring

    Buyer reports, price-list changes, and complaints feed an audit log. Repeat issues lower the trust score and can result in delisting.

Verification is a quality signal, not an endorsement. Always review the full disclosure statement and consult a licensed professional before signing.

Honest by default
If we can't verify it, we don't show it as a fact.
Structured beats narrated
Every project answers the same questions, in the same shape.
Decision over discovery
The job isn't to show more projects — it's to make a confident choice.

Pilot with us.

We're working with a small set of GTA builders and agencies during the closed beta.

Apply for the pilot Open Builder Portal